EAD Join The Social Revolution

Liverpool law firm EAD Solicitors is getting ready to make a splash with a new strategic marketing campaign designed to increase awareness of the company and its services in the region.

EAD Solicitors has retained Prodo Digital Marketing, one of the North West's leading agencies, to spearhead its new marketing campaign, which will cover both traditional and new media, combining PR and marketing with a refreshed website, online search marketing and a social media presence.

Said marketing manager Michaela Hickson: "We are one of Liverpool's best established law firms and we have a lot to say. Law firms are generally very traditional and are typically late adopters in getting to grips with new marketing communication tools, but we want to lead the way.

"The general public is increasingly comfortable with gathering information online and we want to make sure that we make the most of this. With over 350 million people using Internet social networking site Facebook and Twitter attracting 20 million unique visitors each month, the time is right to start exploiting new media. A user-friendly website is taken as a given, and we want to build on that through using Facebook, Twitter and LinkedIn to make ourselves that little bit more accessible."

Concluded Michaela: "We pride ourselves on being an approachable firm that relates really well to the general public and we have a lot to say, so it's important for us to look proactively at new ways of building relationships with current and prospective clients. It's a competitive marketplace, and we want to be at its forefront!"

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